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It’s always a sure sign that you’ve connected closely with a brand when you leave with a itchy rash. That’s Dodge’s thinking, as it celebrates its launch in Europe with a set of viral videos on RamRash.com that show tough, aggressive young people branded with a “mystery rash” in the form of the Dodge Ram logo. In one video, a woman finds the rash on her ass, then shatters the porcelain sink with her noggin as she leans over.
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