Butterfinger Bets a Million on Manny Pacquiao to Beat Floyd Mayweather

A million Butterfinger Cups, that is

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner.

The Nestlé brand on Wednesday sent out an April Fools' Day press release saying its Butterfinger Cups brand was betting a million on Pacquiao. Now, AdFreak confirms (as Pacquiao will do in a tweet shortly) that the bet is actually a million Butterfinger Cups. If Pacquiao emerges victorious on May 2, Butterfinger will offer 1 million of its peanut butter cups in a nationwide payout at ButterfingerCups.com.

The announcement kicks off a month-long "Get In Our Corner" campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in