Burton's 'Playboy' snowboards: cool or not? | Adweek
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Burton's 'Playboy' snowboards: cool or not?

Burton-playboy copy

Burton is trying to heat up the ski slopes this winter with a new line of Playboy-branded snowboards, but the effort is getting a chilly reception in Vermont. As one (female) Vermonter told Boston.com: "When you really think about it, it's a young man standing on top of a naked woman's body. I probably could have gotten past it, because I try to have an open mind, but seeing it like that, it's offensive." My first thought, since I'm so darn progressive, was: It could also be a young woman standing atop a naked woman's body. (Well, it could be!) The city council in Burton's hometown of Burlington, Vt., might ask the company to withdraw the boards. And the Girl Scout Council of Vermont is considering taking its own concerns to lawmakers next month. (Perhaps they'll bring along some of those chocolate sandwich cookies—those can be convincing.) In any case, the story is generating some free press coverage for Vermont's ski areas, and I almost made it through this entire post without saying "snow bunnies."

—Posted by David Gianatasio

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