Burnett nabs Grand Effie for Detroit schools | Adweek Burnett nabs Grand Effie for Detroit schools | Adweek
Advertisement

Burnett nabs Grand Effie for Detroit schools

DPS

Leo Burnett in Detroit won the Grand Effie at last night's Effie Awards for its "I'm in" campaign for that city's school system. In March 2009, the Detroit Public Schools were facing bankruptcy, a $305 million deficit, a decade-plus of substantially declining enrollment and a public backlash for closing 29 schools. Burnett's campaign—which became a movement and rallying cry—helped turn things around. The schools exceeded enrollment projections for the past year and generated some $49 million in funding. Check out more in the video below and at the Effies site.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS