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Ever wonder what happened to Ugoff, the flamboyant (and fictional) fashion designer featured in Burger King's 2004 ads for fire-grilled salads? Apparently he's now going by Hans Hansenberg and working as a "Tidy Cats innovationist." Actor Daniel Raymont revives his German accent in the new spots for Tidy Cats' two-handled container, supposedly invented by the James Dyson-esque Hansenberg to end decades of disastrous litter spills from traditional boxes and bags. Accent aside, the mild-mannered Hans is definitely a departure from the over-the-top Ugoff, who chewed up the scenery in the early BK spots by Crispin Porter + Bogusky and director Roman Coppola.
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