Burger King sexes up square butts for kids
Seriously, guys, I have no idea what's going on here. The Burger King is measuring women's butts while Sir Mix-a-Lot raps about wanting to "get with" SpongeBob SquarePants. That much I get. That's just Crispin being Crispin. But this is an ad for kids' meals? I'm usually not one to side with the parental-outcry types, yet it's hard to get past the inherent creepiness pouring forth from this unholy union. UPDATE: Below is the full-length music video, wherein parental-outcry types can gain more ammunition. UPDATE 2: Like clockwork, the Campaign for Commercial-Free Childhood weighs in: "It's bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it's utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women." Our sister blog BrandFreak has more.
—Posted by David Griner
Email
Print
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- What If Arrested Development Were Coming Back on YouTube?
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
