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Burger King is like Ashley Madison for meat patties.
In New Zealand, the fast-food chain is encouraging consumers to "cheat on beef" with its new chicken burgers as part of a #MotelBK campaign. BK has taken over an actual motel in Auckland, outfitted the rooms with BK booths and is inviting people to book them and try the chicken burgers (and of course, share photos of their experience socially).
Because what better metaphor for the brand than a seedy roadside love shack for your stomach? It even comes with a hidden-camera-style ad about a man named Peter sneaking out on his beloved Whopper.
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