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The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit. For his 10th birthday, though, the chicken flies again.
Except, actually, he's been grounded. The initial idea behind the new campaign—which promotes the Chicken Big King sandwich—is that the chicken has gone missing. BK placed half-page ads in a handful of Sunday newspapers asking if people had seen him.
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