The Story Behind Honda's Matthew Broderick Ad

Who thought of Ferris, and why no Cameron?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As the extended version of the spot became a YouTube smash and a top trending topic on Twitter, we reached out to the agency behind the ad, Santa Monica, Calif.-based RPA. While it has a strong reputation in the industry for its 25 years of work with Honda, the agency has largely remained under the radar.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in