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"To me, steak is a lot like the love of a lady … all the juices and just everything—so succulent." So says Buddy Mignon, the geek-faced, mustachioed, sirloin-obsessed lounge crooner introduced in new Draftfcb ads for Taco Bell. When the tone-deaf troubadour belts out lines like "I wanna tear that wrapper off you and eat you like a piece of meat!" you know he means business. See the 30-second spot below. Below that is a three-minute "behind-the scenes" clip, in which Buddy shamelessly confides, "I like to just walk out into a pasture and feel a cow," as he makes boob-grabbing hand gestures.
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