Bud Light admits ‘blatant marketing ploys’

There’s something stale-seeming about the new “Blatant Marketing Ploys” campaign for Bud Light in Canada, done by Downtown Partners in Toronto. The ads mock (while also, of course, embracing) the traditional methods of advertising beer, like showing women wearing cowboy hats and dancing in slow motion. The spots are “aimed at the savvy consumer,” who is probably supposed to feel smart knowing Bud Light respects him so much. The feeling of respect drains away a bit when we’re told Bud Light is great because it tastes good, “and that’s no marketing ploy.”