Advertisement

Brut bitch-slaps Old Spice with online game

Brut

Old Spice's rivals continue to vent their frustration over the brand's pop-culture-sensation Isaiah Mustafa campaign. First, Axe Canada positioned itself as the deodorant "for men who'd rather be with a woman than on a horse." Now, Brut has gotten slap-happy with a silly Web game in which you're encouraged to slap a guy in a towel. (You can also slap a mime—and vote on whether "the Playa" or the "Speedo Guy" should be presented for slapping next.) You can choose to hit the towel guy with a spice jar, a ship in a bottle, or a bottle of Brut. He reacts to a blow from the latter by whinnying like a horse.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS

Advertisement