Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I missed the debut of this Old Spice spot while I was away. Starring the inimitable Bruce Campbell, it may be the first ad in history that nerds everywhere are hailing as a masterpiece. I might even have to watch Evil Dead 2 myself tonight. The campaign also features a microsite, with a cool 50-question quiz. By Wieden + Kennedy. Spotted at American Copywriter.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in