Brooks Brothers Pulls Wool Over Your Eyes With Singing Lambs | Adweek
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Brooks Brothers Pulls Wool Over Your Eyes With Singing Lambs Isn't cashmere from goats?

Animals singing Christmas songs—it's a cliché of the holiday season, and one that Brooks Brothers heartily embraces in the video below. The point is to emphasize the clothing chain's longevity. Brooks Brothers was founded in 1818. "Jingle Bells" wasn't written until almost 40 years later, in 1857. Clearly, the obvious way to illustrate this is to dress a bunch of lambs in cashmere scarfs and have them sing the Christmas standard. Phrases like "cute overload" are being bandied about, although there is one problem—cashmere comes from goats, not from sheep. Humbug.

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