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A British Woman Surprised Her Cheating Husband With This Billboard on His Commute It wasn't even Ashley Madison's fault this time

To shame her disloyal partner, a Sheffield, U.K., resident known only as Lisa took out a digital billboard ad to expose his infidelity ... and announce she was leaving him.

The billboard, which appears just off the M1 motorway, reads, "To my cheating husband Paul. You deserve each other. When you get home I won't be there. Enjoy your drive to work! Lisa." (Nice use of the exclamation point, in particular.)

According to the billboard's owners, the message appeared for three hours during morning rush hour (presumably Paul's commute). And a spokesperson for Kong Media—the firm that sold Lisa the ad space—said her act of vengeance cost "hundreds of pounds."

Seems a bit expensive, not to mention impersonal. Aren't there any water towers or highway overpasses on Paul's drive to work? Some things are best said with spray paint.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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