British Organic Dairy Milks It With Insufferable Boy Band You'll sour on these guys fast
How hard, exactly, does Britain's bucolic West Country rock? Not very, judging by BBH's latest musical marketing for the Yeo Valley organic dairy. The marketer introduces the Churned, a "boy band" that touts the prudent use of our natural resources. The Western World had barely recovered from the brand's 2010 rapping farmers campaign. On Saturday, the Churned will pour it on during a two-minute clip airing on The X Factor in the U.K. Their song "Forever" is available on iTunes. I bought it, and that's 99 cents I'll never get back. Lyrical highlights include, "Family farming has been the driving factor/Plow into the future aboard a shiny tractor." And this epic line: "Listen up, people, take after me/Be a little funky, choose the West Country." Can we get Willie Nelson to give these guys a sustainable beating? Just imagine the four earthy lads on stage: "C'mon, Dorset, put your hooves together!" Still, their brand-driven ballad's fresher than Rebecca Black, who's milked her own 15 minutes too long for my liking.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- Are You Young and Male? Discovery Says This TestTube's for You
- Arrested Development Outbuzzing House of Cards
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- BBC's Experimental 'Perceptive Radio' Will Personalize Content
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- And the 2013 Grand Effie Goes to ...
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- The 10 Best Commercials of 2012
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- How KitchenAid Gave Us the World’s Coolest Mixer
- Geico Makes the Perfect Ad for Hump Day
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.