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Seeing British people naked is typically not a wonderful experience. The exception may be if they’re Olympians, as they can be expected to display at least a base level of fitness. Powerade has convinced three such Britons—cyclist Rebecca Romero, swimmer Gregor Tait and triple jumper Phillips Idowu—to shed their clothes for a new Powerade campaign shot by award-winning photographer Nadav Kander. The idea is to display “the real make-up of an athlete and their muscle and power,” according to a Powerade rep.
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