British ice-cream brand squirts out first ads

A new U.K. ice-cream brand called Icecreamists is going all out with a sex-themed campaign, including a supposedly libido-boosting ice-cream cocktail called The Sex Pistol and various images of naked women being squirted, Oozinator-like, with vanilla. The ladies are referred to as "The Queens of Cream," and are seen in various compromising positions on the Web site and on Flickr. The brand's stated mission is to "Liberate the world one lick at a time." They also have a manifesto, which says: "In an age of pandemics, epidemics, foreign wars, global meltdowns and MP's expenses, what's left to believe in? The Icecreamists offer hope and consolation in the face of darkening economic skies and a dystopian society."