British Ads Capture the Often Brutal Horrors of Police Work

'It's what we do'

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Police often find themselves in high-stress, high-stakes scenarios—facing unruly drunken mobs, drivers stuck in cars about to explode and knife-wielding maniacs.

This series of videos from ad agency Tinker Taylor for the Scottish Police Federation, a professional trade group, wants you to consider how you'd handle yourself in a cop's shoes. The ads work hard to build the sort of suspense that will actually make you feel uncomfortable. They do a pretty good job of it, too—particularly the first brutal spot below.

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