Britain seeks motto, get lots of piss taking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Prime minister Gordon Brown is asking for trouble with his idea to find a national slogan for Great Britain. Looking to help him out, The Times asked for suggestions from readers. Among the submissions: “Created by heroes, destroyed by Labour.” “Our government no longer listens.” “Drinking continues until morale improves.” “Our glass is half empty.” “Fat, rude arrogant, racist, selfish.” “Sorry, it’s all our fault.” “Promoting ahistorical unity myths since 1066.” “We apologise for the inconvenience.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in