In Britain, Bus Shelter Ads Smell Like Delicious Baked Potatoes An upgrade on existing odors
Ah, the complex olfactory bouquet of the urban bus shelter. Trying to identify individual odors within such dense scent tapestries can be difficult, and most disturbing. That's not the case, however, at some locations in British cities like London and Manchester, where McCain Foods is installing 3-D ad panels that emit the aroma of freshly baked potatoes at the push of a button. Check out the picture. That "potato" looks like a big buttocks to me, but who am I to argue if those barmy Brits want to cop a feel or smear on some sour cream and chives? (Don't be so provincial, people!) McCain says "a hidden heating element gently warms the potato," so I suppose we'll soon be reading about one of those bus stops catching fire and roasting a few soul-crushed commuters in their own jackets. Actually, I kind of like the concept. And while we've seen some things like this in America, we could use more of it. That way, when I'm waiting for the bus and someone asks, "What's that weird smell?" for once I can honestly answer, "Not me!"
- Digital Marketing Director Parallax Press Berkeley, California (US)
- PUBLIC AFFAIRS ASSOCIATE FOR DIGITAL COMMUNICATIONS & COMMUNITY ENGAGEMENT Citizens' Committee for Children of New York New York City
- Production Designer - International American Media New York
- Marketing Producer/Editor/Director Peloton NYC, New York
- Web Marketing Coordinator Springer Publishing Company 10036, New York City
AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.


Email
Print








