Britain Bans Nike's Twitter Campaign for Euro 2012 | Adweek
Advertisement

Britain Bans Nike's Twitter Campaign for Euro 2012 Footballers' tweets not clearly marked as ads

English footballers breaking rules? Blimey! The U.K. advertising watchdog—must be a Scot, it's so nippy and feisty!—has banned a Nike Twitter campaign after ruling that tweets sent from the personal accounts of soccer stars Wayne Rooney and Jack Wilshere were not clearly labeled as advertising. Nike begged to differ, noting that the #MakeItCount hashtag and a corporate URL appeared in the tweets. The watchdog wasn't inclined to throw the company a bone: "We considered there was nothing obvious in the tweets to indicate they were Nike marketing communications." This marks the first time the Advertising Standards Authority had banned a Twitter campaign. From Nike's point of view, the dogfight's already yielded enough global publicity to ensure that the effort exceeds its #gooooooooaaaaal!

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Nike, Twitter, Sports
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS