Brilliant Ad Protesting the Redskins Nickname Airs During the NBA Finals

Evocative, soulful, unsparing

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Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting the Washington Redskins nickname during Tuesday's game—a cutdown of the two-minute version below, which broke online just before the Super Bowl.

In the spot, "Proud to Be," a narrator lists many of the ways Native Americans describe themselves. These include "proud," "forgotten," "Indian," "indomitable," "survivor" and "patriot."

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