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The Milwaukee Brewers’ marketing office could learn a thing or two from Pee Your Pants for the Brewers! (PYPFTB!), a grassroots effort to get as many people as possible to wet themselves with surprise/joy if the usually lowly—but currently league-leading—Brewers make the playoffs this year. If Bill Veeck were still around, and working for the Brewers, he’d already be planning a Pee Your Pants Night for the last game of the season (against the Padres at Miller Park).
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