Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot | Adweek Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot | Adweek
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Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot Baldwin& designs Ponysaurus logo

Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off on him.

Raleigh ad agency Baldwin& designed the brewer's unique logo—half pony, half dinosaur—which looks like a McSweeney's parody of a medical illustration.

"There is a certain tension within the entire Ponysaurus design, where we are trying to balance a sense of the absurd and fantastical with the fact that we are dead serious about making the best beer," Jansen tells Cool Hunting. "The combination of 'old-timey' details, for example the style of the Ponysaurus drawing that invokes old medical or biology textbooks, with the fact that the drawing itself is of a half-pony, half-dinosaur is an excellent shorthand for what we wanted to achieve."

I don't know how well "The beer beer would drink if beer could drink beer" stacks up against every other goofy-named microbrew on the market right now, but I'd like to see Ponysaurus take on Kegasus in a drinking contest.

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