Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

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Talk about being your brother's keeper.

This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year.

Two brothers traverse the fog-kissed, craggy terrain of Scotland's Isle of Skye—their childhood home, apparently—as a voiceover poetically recounts their experiences and depth of feeling for each other. The notion of "freedom," and "being free," surfaces several times as they climb rocky hills and gaze over twisted landscapes as desolate and awe-inspiring as the mountains of the moon.

AW+

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