Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers | Adweek Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers | Adweek
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Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers Extra crinkly protein, anyone?

Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait to unwrap it before digging in. That's kind of cheating, isn't it? Making the wrappers tasty enough that no one threw them out rigs the game a little too much, don't you think? If people would ravenously tear through and ingest regular paper to get at these burgers, now that would be impressive. Besides, Ron Swanson already proved that a good burger isn't about presentation as much as it is about good meat, so I don't even know what we're talking about here. Via PSFK.

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