Brazilian design shop defends Rio 2016 logo | Adweek Brazilian design shop defends Rio 2016 logo | Adweek
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Brazilian design shop defends Rio 2016 logo

Rio-2016-logo

Here's the official logo for the 2016 Olympic Games in Rio de Janeiro. It was unveiled on New Year's Eve at a giant, drunken party on the Copacabana beach—and it has that joyous Brazilian thing going on, with the three interlocking figures making merry in a sweeping dance. Brazil's Tatíl Design created the logo, and did a nice job with it. Unfortunately, the shop has had to deal with charges of plagiarism, after someone pointed out similarities to the Telluride Foundation's logo (see below). That's a shame, as humans dancing together is hardly a novel idea. (Tatíl's creative director says he never saw the Telluride logo until now.) The new logo is inarguably better than the travesty that is the London 2012 logo, that's for sure. What do you think of it?

Telluride

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Topics: Brazil, Logos, Nudd, Olympics
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