Brazil bans not-very-hot Paris Hilton beer ad | Adweek
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Brazil bans not-very-hot Paris Hilton beer ad

Paris

When we heard that a Paris Hilton beer ad had been banned in Brazil, we were kind of excited. It would have to be pretty racy, right? But alas, it's just Paris dancing around with all the sensuousness of a pressed ham, cooling herself with a Devassa beer while people watch from the street and spy on her from neighboring apartments. Brazil has strict regulations about not objectifying women in beer commercials. In fact, they'd take girls in bikinis on a beach (which "isn't necessarily sensual; it depends on the context") over what Paris is doing here. "It's an ad that devalues women—in particular, blonde women," regulators said of the Paris ad. I'd say the only thing it devalues is the taste level of Brazilian pedestrians.

—Posted by David Kiefaber

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