Brands Salute MLK, but When Does Inspiring Become Exploiting?

Trying to find a balance on Twitter

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself.

To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon. Check out this stinker from the Seattle Seahawks.] Many simply tweeted quotes from MLK, which seems fine. The problem, as we've seen before, is when they try to tie in their brand or product.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in