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Don't act surprised. You knew it was coming, and the brands knew it was coming.
The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it. Everyone did what they were supposed to do, which was to go on Twitter and live-tweet this carefully planned and manufactured cultural phenomenon.
Good job, everyone. Meanwhile, somewhere in the basement of NBC Universal a bald man strokes his cat and chuckles.
Take a look below at some of the (presumably intentionally campy) tweets that brands posted while this disaster happened—in real time:
This is so dumb, it might be the best one.
…what can we say.
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