Brand Tags tell marketers the hard truth

I’m a skeptic of tag clouds. I don’t find them a compelling navigation tool. Avenue A/Razorfish’s Garrick Schmidt once aptly summed them up to me as “the mullet of the Internet — seemed like a good idea at the time, but now kinda embarrassing.” That said, I’m on board with a new project by Naked’s Noah Brier. His site, Brand Tags, creates a tag cloud for brands based on a quiz of the first thing that pops into a visitor’s mind.