BP helps make 4/20 'a little better' | Adweek
Advertisement

BP helps make 4/20 'a little better'

Bp_2 If you can’t find your old VHS copy of Dazed and Confused, and 30 tacos from Jack in the Box just aren’t hitting the spot, enjoy 4/20 with your friends at British Petroleum. BP’s new brand campaign, with the theme “A little better,” is as trippy as it is surprisingly charming. Babies driving cars? Check. Flying BP workers carrying giant sandwiches? You bet. So kick back on your futon, check out the TV spots, and help the campaign with its pledge to “create a buzz.”

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Griner
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS