Boy-Band Parody Pits Hot Abs Against Mitt Romney | Adweek Boy-Band Parody Pits Hot Abs Against Mitt Romney | Adweek
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Election 2012

Boy-Band Parody Pits Hot Abs Against Mitt Romney Hit video demands full disclosure

Full Frontal Freedom, a self-described anti-PAC created by artists committed to enhancing civil discourse by removing their clothes as frequently as possible, has scored a viral hit with its parody of One Direction's "What Makes You Beautiful." It combines the boy-band appeal of shirtless men jumping in a pool with a message to Mitt Romney about disclosing his tax returns and his offshore accounts. Good abs, a catchy pop tune and a political message were enough to get them to 3 million views. Think what would have happened if they'd thrown in some kittens.

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