Bottle of Susie's Lemonade From Verizon Ad Is Auctioned for Charity | Adweek Bottle of Susie's Lemonade From Verizon Ad Is Auctioned for Charity | Adweek
Advertisement

Bottle of Susie's Lemonade From Verizon Ad Is Auctioned for Charity

You may remember McCann Erickson's wonderful Verizon Wireless spot from April in which a little girl named Susie builds her little lemonade stand into a powerful business. Now, the agency and client have added a fun little charity element to it. According to McCann, the only known bottle of Susie's Lemonade was put up for auction on eBay today to benefit a charity called Alex's Lemonade—an organization dedicated to fighting childhood cancer. Here's the eBay listing, where Susie explains: "The best part about building your own lemonade business isn't having a giant trampoline in the conference room, or jellybeans in all the water coolers, or even water balloon Wednesdays. It's having the opportunity to give back. So I'm auctioning off the very first bottle of Susie's Lemonade to come off the production line to raise money for a great charity started by a very brave little girl and her own lemonade stand." Great idea. Let's get the bidding up on this thing. 

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS