In Boston, ride with Charlie at your peril
Boston has the oldest subway system in the nation. Paul Revere may have taken the Green Line on one stage of his ride. But the transportation authority is trying to move into the 21st century. This week, they introduced “CharlieTickets” on the midtown line I ride almost every day. Charlie, of course, is the hapless straphanger immortalized in a ditty four decades ago by the Kingston Trio. The lyrics begin: “Let me tell you the story of a man named Charlie. On a tragic and fateful day, he put ten cents in his pocket, kissed his wife and family, went to ride on the MTA.” But Charlie’s journey goes awry: “Did he ever return? No, he never returned. And his fate is still unlearned. He may ride forever ’neath the streets of Boston. He’s the man who never returned.” Always quick to embrace and celebrate failure (see Red Sox, 1919-2003), Boston’s subway honchos have dubbed 2006 “The Year of Charlie.” They’ve even emblazoned his visage on the new high-tech tickets. It’s a disturbing image: half a face, no nose. He’s hanging precariously out a subway-car window (which must be illegal; it’s certainly unsafe), holding out his ticket in an attitude of anguish and despair. Even allowing for artistic license, the concept is flawed. The guy got lost and is doomed to ride around forever. He is NOT a satisfied customer. The Web site promises that with a CharlieTicket, “you’ll be good to go!” Fare enough. But what a long, strange trip it will be.
—Posted by David Gianatasio
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Tablets Overtake Smartphones as the Big Shopping Device
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Ad of the Day: Coca-Cola
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







