Bogusky: Part deity. Part mechanic of cool.

"He looked like Jesus." This is the quote Fast Company uses to begin its new cover paean to Crispin Porter + Bogusky. You can imagine the hockey-haired fellow in question: Alex Bogusky, described as a dead ringer for the Son of God. The source of the quote is an art director depicted as “a blushing 27-year-old hipster in gray New Balance sneakers and a zip-up hoodie.” Who is this smitten fawn? Poor thing. The article by writer Danielle Sacks is ostensibly about Crispin’s Herculean task to make Microsoft cool again after getting the snot beaten out of it by Apple’s cool products and ads.