BofA committed to Chicago, not its skyline
Bank of America gets some stick from the Chicago Tribune this morning for running a new ad in which it promises “local commitment”—but shows a dated skyline. The photo in the ad shows the IBM building, the Wrigley Building, the Tribune Tower and the Sun-Times building—even though the latter was demolished a few years ago. Says a BofA rep: “We intend to have an impact on the Chicago banking landscape, but this was not what we had in mind. We’ll fix the ad.” Expect a poignant new song from Ethan Chandler shortly.
—Posted by Tim Nudd
- BofA Briefs Finalists in Global Review Richards, WPP team among contenders
- BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties
- Agency Action: BofA Gets Tailored Andrew McMains channels Stuart Smalley to explain why BofA bought…
- Bank of America Launches Global Agency Review Estimated to spend $2 billion globally
AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
