Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If tooling around Manhattan in advertisements for the third-season premiere of HBO's Boardwalk Empire is your idea of a good time, the Uber car service can make that dream a reality. Just download the company's Android or iPhone app to schedule a spin today, between 11 a.m. and 6 p.m., in 1920s-era Bentleys, Packards, Rolls-Royces and such. Last year's big NYC Boardwalk promo, offering rides in a vintage subway car, was more impressive. Plus, Uber us locked in a regulatory battle with traditional taxi firms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in