'Boardwalk Empire' Offers NYC Taxi Rides in 1920s Vehicles Follows last year's vintage subway cars

If tooling around Manhattan in advertisements for the third-season premiere of HBO's Boardwalk Empire is your idea of a good time, the Uber car service can make that dream a reality. Just download the company's Android or iPhone app to schedule a spin today, between 11 a.m. and 6 p.m., in 1920s-era Bentleys, Packards, Rolls-Royces and such. Last year's big NYC Boardwalk promo, offering rides in a vintage subway car, was more impressive. Plus, Uber us locked in a regulatory battle with traditional taxi firms. So, if a cab cuts off your chauffeured vintage Caddy in SoHo and the cabbie makes with the Bronx cheer, you'll know why. Also, Uber's use of a "gangster" theme for the campaign, though in sync with the show, seems suspect. When gangsters invite you to take a ride, isn't that an offer you'd be wise to refuse?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS