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A friend of mine hates this BMW spot so much that he flips the channel when it comes on. It’s the ad with the home-movie footage of a boy screaming his head off on Christmas morning. It is pretty grating. Some people, given the chance, would exact their revenge on the boy, Frosties-kid style. One YouTube commenter writes: “I want to dip him in gas and set him on fire.” Luckily, this home movie seems to be pretty old, and the kid is probably big enough now to defend himself.
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