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Bloody Parking-Lot Crime Scene: A Wrangler Production? 'Found footage' sure has a lot of jeans in it

No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand it's supposed to be surreptitiously promoting. Maybe that's a victory in itself, though. We want to know who's behind it. And speaking of behind, I'm just guessing this vignette is an ad for Wrangler, since it features at least a few long, loving shots of a young girl's jeans-clad bum. The video, which first surfaced on fashion blogs, is certainly trend-right, judging by Hollywood's recent output and moviegoers' ongoing fascination with pseudo-documentaries like The Devil Inside and Project X, which debuts today. The content, well, that's another story, with the majority of YouTube commenters hating on the parking-garage-set urban legend. And yet it has them talking. A word of warning: If you still haven't recovered your equilibrium from monster flick Cloverfield and that 10 minutes of ABC's The River you watched, skip this ditty.

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Topics: Apparel, Wrangler

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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