Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Back in the 1980s, Crocodile Dundee got tourists to Australia by putting an extra shrimp, one at a time, on the barbie for them. The country’s new tourism campaign, which launches today, has a similar flavor, but without the Croc around to give it that extra kick, it resorts to some mild cursing in the tagline: A new Web site, WheretheBloodyHellAreYou.com, shows a new commercial in which Aussies frolic and say things like, “We’ve poured you a beer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in