Bleak mannequin ads show ravages of ALS | Adweek
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Bleak mannequin ads show ravages of ALS

One of the more difficult ads to watch in 2008 came from the ALS Society of Canada, showing the deterioration of a father who has the disease. For 2009, the Florida chapter of the ALS Association has launched its own hard-hitting awareness campaign called "Stealing Pieces." The TV spot is grim, particularly when the mannequin head opens its eyes as it's being boxed up in a crate. The campaign also includes a touring exhibit of 150 armless, legless, headless mannequins dressed in black T-shirts.

—Posted by Tim Nudd

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Topics: Freaky, Health, Nudd, PSAs
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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