BlackBerry, Apple—it's all the same to U2 | Adweek BlackBerry, Apple—it's all the same to U2 | Adweek
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BlackBerry, Apple—it's all the same to U2


BlackBerry shares its love for U2 in a spot that's mainly footage of the Irish rockers on stage. Most of the Web buzz has centered on the band—long associated with the iPod and Steve Jobs—eschewing Apple for this RIM promo. As if Bono really cares who signs his checks. The Edge probably texts LG constantly seeking an endorsement deal; there's already an LG Edge phone, and guitarists can be greedy bastards. As for Sister Hazel's newly minted marketing pact with Ford, well, times are tough in Detroit, and that's probably the biggest act the carmaker could afford.

Posted by David Gianatasio

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