BlackBerry, Apple—it's all the same to U2

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



BlackBerry shares its love for U2 in a spot that's mainly footage of the Irish rockers on stage. Most of the Web buzz has centered on the band—long associated with the iPod and Steve Jobs—eschewing Apple for this RIM promo. As if Bono really cares who signs his checks. The Edge probably texts LG constantly seeking an endorsement deal; there's already an LG Edge phone, and guitarists can be greedy bastards. As for Sister Hazel's newly minted marketing pact with Ford, well, times are tough in Detroit, and that's probably the biggest act the carmaker could afford.

Posted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in