Black Keys deny involvement in bikini brawl

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hating your record label is all the rage these days, with artists from OK Go to Amanda Palmer racking up publicity and fan cred with their music-industry rabble-rousing. So, you might spend half of the new Black Keys video (shown below) wondering, "Wait, are they serious?" Promoting next week's release of the new album Brothers, the video for "Next Girl" features women in bikinis flirting and fighting alongside a stuffed dinosaur, while the scrolling subtitles declare that the Black Keys are totally not on board with such a commercialized concept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in