BK releases a fragrance with a 'hint of meat' | Adweek BK releases a fragrance with a 'hint of meat' | Adweek
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BK releases a fragrance with a 'hint of meat'

Bk-flame

Hello, Burger King? I tried "Flame," your new men's body spray with a "hint of flame-broiled meat," for the first time today. Frankly, I was skeptical. But you guys have done it again. I really do smell like a greasy Whopper Deluxe! (Hey, it beats that Diddy fragrance by a mile!) There's even an undertone of ketchup, but that might be from my actual lunch. (I'm a sloppy eater.) Here's the problem, though: I'm trapped in a phone booth on the corner of Main Street and Elm. There's this pack of stray dogs, and they look awfully hungry. I guess your cologne really works. Send help quick!

—Posted by David Gianatasio

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