Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For most viewers, Nationwide's Super Bowl spot was likely the most depressing of the night, but St. Louis residents were treated to a regional ad that might just have it beat.
The 60-second PSA by the Missouri-based National Council on Alcoholism & Drug Abuse features a clashing juxtaposition between a perky, bouyant song narrating a tale of drug abuse with ironic lyrics "That's how … how you got addicted to heroin!"—and, well, a dramatic scene showing an addicted teen and his mother.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in