Bing's lame jingle starts nice little squabble | Adweek Bing's lame jingle starts nice little squabble | Adweek
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Bing's lame jingle starts nice little squabble

Is it possible to have a three-way online flame war in which everyone wins? Apparently so. The battle in question began brewing Wednesday, when Microsoft announced the winner of its first Bing Jingle Contest. The winning entry, above, was created by Jonathan "Rock Cookie Bottom" Mann as part of his mission to write and post a new song each day. TechCrunch blogger MG Siegler took issue with the track in a post headlined "Bing Has Succeeded ... In Finding The Worst Jingle Ever." Mann fired back with another song, below, that supposedly mocked Siegler but in fact made the blogger's writing sound downright lyrical. Then, Michael Arrington weighed in, because he just can't help himself, and Siegler claimed victory on a technicality. None of which really matters. What matters is Microsoft got tons of free publicity for Bing, Mann got a record number of views for one of his songs, and Siegler discovered his accidental songwriting skills. Now come on, everybody. Group hug!

—Posted by David Griner

See also:
Microsoft's Bing prepares to save the world
Bing keeps you from being a blithering idiot

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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