Billy Dee Williams Is Back as Colt 45's Spokesman, and It Still Works Every Time

Actor, 78, reprises a classic role

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You never know when old friends might show up—25 years later.

It was one of the most memorable ads of the '80s, for better or worse—Billy Dee Williams, the Star Wars actor, cracking open a can of Colt 45 and talking in a super-suave (yet oddly rushed) manner about how the malt liquor "works every time," by which he may or may not mean getting his female companion quickly wasted by the brew's notorious 5.6 percent alcohol content.

Williams starred in the campaign from 1986 to 1991.

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