Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ryan Abshagen, an unemployed 18-year-old from New Freedom, Pa., might have a future in the ad business. Or fundraising. Or media consulting. He sure won't be working for the Buffalo Bills after raising $1,400 on the Web to buy a week's worth of time on a digital billboard, which he'll use to demand the ouster of Bills coach Dick Jauron. Starting Monday, Abshagen's message will be flashed 3,000 times a day on a billboard over I-190 south of Buffalo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in